With a powerful, thirty-year story of success, BIM wanted to continue to stay on the cutting edge of relational sales marketing. They needed a marketing tool that brought confidence to HR managers and CEO’s alike, while highlighting the strategic advantage of using a full service benefit package provider. Condensing a powerful message into a digestible format that could be easily distributed was the goal
Story video using a feature documentary style of production and editing was the answer. Flipping between three different perspectives and incorporating live testimonials from actual clients showed the company’s diversity and ability to flex to meet needs of its customers. From executive to employee, the message was clear: BIM makes it easy to answer the toughest of group benefit questions.