Hamburg Expressions

The Challenge

It’s no secret that cosmetic dentistry is all about first impressions and the way you look. When we got to know the team at Hamburg Expressions, we realized that they did not have a web presence that showed off just how personable and special their office actually was. Like many others in their field, they had begun to fall into the stock model of website and marketing and they just needed to be themselves.

The Solution

Using a documentary approach, we spent a few days as flies on the wall at their office. Simply observing and capturing their day to day interactions were so powerful. In the end, they had an online communication style that was clean, genuine and true to the character of each person working in the office.