Update on White, Greer, And Maggard Orthodontics Ad Campaign

The Challenge

White Greer and Maggard has been looking to increase opportunities of serving prospective patients in the Louisville and Lexington, KY area. They are well known with a great offline presence, marketing through many t-shirts within schools and sports programs. However, they knew it was time to employ marketing strategies in the domain where people are actively looking. They knew there were strategies out there that they hadn’t yet tapped into and with that they came to us so that we could enable those features to their business allowing them to best serve current and prospective clients.

The Solution

Harris & Ward activated a Search Engine Marketing Campaign with Google AdWords focusing on the word orthodontics. We have also implemented a direct call from the ad feature. This feature allows current and prospective clients of White, Greer, and Maggard to call the office within their geographic reach. Using the direct call from the ad feature bypassing the time that they might spend searching on the website, getting interrupted, and not completing the task of scheduling a consultation or appointment. This feature of directly calling minimizes White, Greer, and Maggard’s prospective clients search time and gets White, Greer, and Maggard business at a speed that is consistent and quick. We advertise during the most advantageous times for prospective and current clients which are all of White, Greer, and Maggard’s open office times from 7:30am-6pm ensuring that their prospective and current clients get the personal touch of talking with someone immediately and having the assurance of a date in the calendar book guaranteeing that they will be seen. Through this campaign White, Greer, and Maggard have received new patients and consults.

All it took was White, Greer, and Maggard saying yes to marketing themselves within an actively looking population. Will you be next to advance your business strategy with search engine marketing to reap the results?