The Challenge
If it’s been a while since you’ve updated the content on your website, it could be due for a little refresh. An easy way to update content on your site is updating your photos and video. Photo and video content help tell your company’s story in an enlightening and compelling way.

The Solution

If it’s been a while since you’ve updated the content on your website, it could be due for a little refresh. An easy way to update content on your site is updating your photos and video. Photo and video content help tell your company’s story in an enlightening and compelling way.

  1. Headshots

It’s super important to put a name to a face in any business. If it has been a while since you’ve updated your office headshots, this should definitely be a priority. It helps your prospective patients or clients get to know your business on a deeper level. If your list of staff or team members has changed a bit since the photos were last updated, this is a great opportunity to take new photos.

2. Office Photos

If you’ve redecorated your office space, this is another reason to update your website with photo or even video content showcasing the office. You always want to give potential clients or patients a good idea of what their experience will be like when they visit your office. Photo and video do an especially good job of this.

Freshening up your website with new photo and video content not only keeps your website looking and feeling current to viewers, but it also improves your website’s SEO. Google likes to see fresh content on websites, and sites that are frequently updating their content are rewarded in the form of high SEO rankings.

 

We recently helped our client Inman & Baldwin Orthodontics with a website update. Check out their refreshed site!